What are the best SEO strategies to increase the traffic of a website?

What are the Best SEO Strategies to Increase the Traffic of a Website?


What are the Best SEO Strategies to Increase the Traffic of a Website?

In the vast expanse of the digital world, where websites are akin to storefronts in a bustling marketplace, the art of Search Engine Optimization (SEO) serves as the guiding compass, steering businesses towards greater visibility and success. Much like a well-crafted narrative in a literary masterpiece, employing effective SEO strategies can transform a dormant website into a thriving hub of activity. As we delve deeper into the realm of SEO, let us unfurl the pages of wisdom to uncover the best strategies that breathe life into websites, drawing in swarms of eager visitors.

SEO Strategies

1. Establish Content Hubs

Google favors websites that exude Expertise, Authority, and Trust (E.A.T). Your web pages on a specific subject will only ascend in rankings if Google determines them to possess high topical relevance to a search query. One of the most effective methods to showcase topical relevance is by crafting content centered around content hubs.

A content hub comprises a foundational page and peripheral content hubs. The foundational page serves as the cornerstone and the primary keyword focus of the content hub. It's an extensive piece that delves into a topic comprehensively yet succinctly to establish authority and relevance in its subject matter.

Conversely, peripheral content refers to articles with a concentrated focus on a particular topic pertinent to the primary keyword theme. These are concise pieces such as articles, blogs, or guides that interlink back to the foundational page.

2. Enhance Keyword Tactics

A robust Keyword Research targets both ready-to-buy customers at the bottom of the sales funnel and those in the initial stages of research at the top of the funnel.

Engage in Keyword Exploration

Prior to initiating SEO tactics or launching a blog, it's essential to delve into keyword exploration. With the increasing number of businesses adopting SEO and content marketing strategies, search engine rankings have become fiercely competitive. While aiming to rank for pertinent keywords, it's imperative to avoid competing directly with every other brand in your industry.

Perform Keyword Gap Analysis

To optimize your SEO strategy, consider conducting a keyword gap analysis. Identify your primary online competitors and utilize tools like theSEMRush keyword gap analysis tool to uncover keywords they rank for that you don't. Develop relevant content centered around these keywords or update existing articles, blogs, and guides to incorporate these topics.

3. Revamp Existing Content

When aiming for top-ranking content, starting from scratch isn't always necessary. Sometimes, optimizing existing content can yield greater benefits than creating entirely new pieces.

However, not all older content warrants an upgrade. Significant gains are typically seen when optimizing high-performing pages on your site. Navigate to the Google Search Console and access Behavior → Site Content → Pages from the left-side panel.

Evaluate the performance of your content and select those that are performing well (with high page views) or those with untapped potential but are positioned on the second page of Google SERPs. Utilize Market Muse or your preferred content optimization tool to identify areas of improvement for each piece.

Market Muse identifies necessary keywords and sets target word counts to propel each article towards the first page. Enhance the content by introducing new topics or expanding upon existing ones to address any content gaps. Integrate new images, include additional keywords, and incorporate internal links to enhance the overall quality of the content.

4. Strategize for Future Snippets

If you're not focusing on capturing featured snippets, you're missing out on significant opportunities. Securing featured snippet positions (position zero on Google SERPs) can potentially boost your website traffic by up to 30%. Beyond traffic gains, appearing in featured snippets enhances your brand's authority and increases click-through rates.

To begin, a featured snippet is a highlighted excerpt of content displayed at the top of Google SERPs. It offers searchers a concise answer to their query, and it can feature text or video content.

So, how can you aim for position zero?

  • Incorporate questions into your content. According to research by SEMRush, 29% of search queries triggering featured snippets are question-based, starting with interrogative words like do, can, why, etc.
  • Keep your content up-to-date. Google typically selects the most recent content for featured snippets. Including a publish date helps Google determine the freshness of your article.
  • Maintain current content: Google tends to favor recent articles. The same study found that 70% of featured snippets display content published within the last three years.

Remember, featured snippets can take various formats: listicles, tables, videos, or paragraphs. When crafting your content, naturally integrate these formats. SEMRush recommends keeping each text format concise, ideally between 40-50 words, while ensuring clarity and relevance.

5. Optimize Your Website

Once you've identified the keywords your customers use to discover your business, it's time to streamline and accelerate your website. SEO website enhancement encompasses six pivotal aspects:

  • Title Tags

    These are the snippets that appear in search results, describing your page. They also feature in the browser tab. Title tags hold significant weight and should prominently include your focus keywords.

    For example, when searching for "Healthy Recipes," a cooking website's home page displays the title "Delicious Eats - Your Ultimate Source for Healthy Recipes."

  • Header Tags

    These denote the headlines on your site, categorized from H1 to H6. H1 and H2 tags are most crucial to Google. Ensure your page has a clear title utilizing your keywords in an H1 tag.

    In line with our cooking website example, their H1 header contains the keyword "Healthy Recipes."

  • Page Copy

    Incorporate your short-tail keywords throughout your website's content, maintaining a balance. Google can discern keywords even without their constant repetition. Always prioritize readability for your potential customers while strategically integrating keywords.

    For instance, the cooking website integrates target keywords like "Healthy Recipes" and "Nutritious Meals" seamlessly into their homepage content.

  • URL Structure

    Optimize your website URLs to spotlight keywords. Ensure words are separated by hyphens, written in lowercase, and feature clear keywords.

    Referring to cooking website example, their healthy desserts page URL is structured as https://deliciouseats.com/healthy-desserts/.

  • Images

    SEO extends to Google image searches. Name every image on your website with relevant keywords. Additionally, include "alt text" and "title" tags for images.

    The "alt text" tag provides a description if the image fails to load, while the "title" tag offers a brief description. Both tags aid Google in understanding image context in searches. For instance, the cooking website assigns the alt text tag "healthy-dessert-chocolate-cake" to their feature page image.

  • Meta Descriptions

    Meta descriptions are the two lines of text beneath the clickable link in search engine results. It's crucial to provide meta description information; otherwise, Google will extract copy directly from your webpage.

    Each aspect of your website can be modified by your web developer or within CMS platforms like WordPress, if applicable to your site's structure.

6. Develop an Effective Internal Linking Approach

Enhancing organic traffic doesn't always necessitate generating new content. Sometimes, all it takes is implementing a robust internal linking strategy to draw more attention to low-ranking pages, especially those lingering on page two.

Here's the gist:

An article gracing the first page has garnered superior link authority and relevance signals compared to its counterpart on page two. By interlinking both articles, you diffuse the link authority and relevance signal essence to the lower-ranked article, empowering it to ascend to page one.

7. Emphasize Content Dissemination

The potency of content distribution should not be underestimated. As Ross Simmonds, CEO at Foundation Inc, advocates, "Create once, distribute forever." Many brands stumble with content marketing because of inadequate distribution.

Remember: organic SEO serves as just one content distribution channel; relying solely on it won't yield desired outcomes. To substantially amplify website traffic, diversify your distribution channels.

One effective approach is content repurposing. Transform your blog post into a Twitter thread or a YouTube video. Alternatively, encapsulate the most valuable insights from your webinar video into a blog post. Moreover, whenever you update a blog post, ensure you notify your social media followers.

The possibilities for content repurposing are limitless — exercise creativity and seize every opportunity to attract fresh eyes to your content. Beyond repurposing, endeavor to guest post on reputable websites to construct backlinks to internal pages.

8. Craft SEO-Optimized Content

Content and SEO are inherently intertwined — you can't effectively have one without the other. Why? Because it's well-established that Google's algorithm places considerable emphasis on fresh, new content. Here's how you can leverage content to excel in SEO:

  • Establish and sustain a blog. A company blog stands as the prime avenue for consistently generating new content featuring both short- and long-tail keywords. The more content you produce, the broader the spectrum of keywords you'll rank for, attracting potential customers to your site. I've witnessed businesses augment their traffic by over 1,000% in 18 months simply by regularly publishing blog posts.
  • Expand your landing pages. There are likely at least 5 – 10 landing pages that would be beneficial to create for your business and incorporate into your navigation. These pages could outline a service or address common inquiries. Think beyond the About and Contact pages — how can you integrate your keywords into comprehensive, content-rich pages?
  • Harness testimonials and case studies. Collating reviews from your clients and crafting testimonials and case studies are excellent methods to naturally integrate keywords on your site. It's also an effective way to showcase your customer service and assist potential clients in comprehending why they should opt for your business.


In conclusion, implementing these SEO strategies can significantly boost your website traffic. By developing an effective internal linking approach, emphasizing content dissemination, and crafting SEO-optimized content, you can enhance your site's visibility and attract more visitors. Remember to continuously refine and adapt these strategies to stay ahead in the ever-evolving landscape.

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Rizwan Mohammed Yoosuf

Author | Head -Digital Marketing Strategist @ Kiyado Innovations