2 Crucial Elements of E-E-A-T That Google Hasn’t Disclosed Notability Transparency

2 Crucial Elements of E-E-A-T That Google Hasn't Disclosed: Notability & Transparency


The Two Crucial Elements of E-E-A-T That Google Hasn't Disclosed: Notability and Transparency

In the world of Digital Marketing and SEO, being the best SEO company in calicut, understanding Google's ranking factors is crucial for success. One such factor that has garnered significant attention is E-E-A-T, an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. However, there are two additional elements that complement E-E-A-T and are equally important but less discussed: Notability and Transparency. In this blog, we'll delve into these elements and how they can be seamlessly integrated into your digital strategy.


E-E-A-T is essentially a shorthand for credibility.

E-E-A-T is essentially a shorthand for credibility. It evaluates how reliable and trustworthy a website or piece of content is based on the experience and expertise of the content creators, the authority of the site, and the overall trustworthiness of the information presented. This framework is particularly important in areas like health, finance, and legal advice, where the quality of information can have significant real-world implications.

E-E-A-T is ineffective without entity comprehension.

Entity understanding is Google's ability to recognize and comprehend the relationships between different pieces of information on the web. Without this understanding, E-E-A-T can't function effectively. For example, Google's algorithms need to identify the entities involved (such as the author, organization, and related topics) to accurately assess the credibility of the content. This is why structured data, proper citations, and clear author bylines are critical—they help Google understand and verify the entities behind the content.

What is Google's objective with E-E-A-T credibility?

Google's goal with E-E-A-T is to ensure that users are presented with high-quality, reliable information. By prioritizing content that scores high on E-E-A-T, Google aims to reduce the spread of misinformation and enhance the overall user experience. This is particularly important in the current digital landscape, where misinformation can spread rapidly and have serious consequences.

What aspects of E-E-A-T is Google not disclosing?

While Google has been transparent about the importance of E-E-A-T, there are nuances and additional factors that play a significant role in how content is evaluated. Two such factors are Notability and Transparency. These elements, although not explicitly mentioned in Google's guidelines, are crucial for establishing credibility and trust in the eyes of both users and search engines.

Introducing N-E-E-A-T-T

Introducing N-E-E-A-T-T, which stands for Notability, Experience, Expertise, Authoritativeness, Trustworthiness, and Transparency. This expanded framework encompasses all the elements of E-E-A-T while adding the critical aspects of Notability and Transparency. By integrating these elements into your digital strategy, you can enhance your content's credibility and improve its chances of ranking well on Google.

Notability is a significant indicator for Google

Notability refers to the prominence and recognition of the entities involved in creating and disseminating content. This can include the reputation of the authors, the prestige of the publishing platform, and the overall visibility of the content within its niche. Notable entities are more likely to be trusted by both users and search engines, making notability a key factor in establishing credibility. For instance, content authored by a well-known expert in a particular field is likely to be viewed as more credible than content from an unknown or unverified source.

Transparency is a significant indicator for Google.

Transparency involves being open and honest about the origins and intentions behind the content. This includes clear author bylines, detailed information about the publishing organization, and full disclosure of any potential conflicts of interest. Transparency helps build trust with users by showing that there are no hidden agendas or undisclosed biases. In the context of Google's algorithms, transparent content is easier to verify and assess, leading to higher E-E-A-T scores.

N-E-E-A-T-T lacks value without explicit comprehension.

Just as entity understanding is crucial for E-E-A-T, explicit understanding is essential for N-E-E-A-T-T. This means that Google must be able to clearly identify and verify the notability and transparency of the content. Ensuring that your content is well-structured, properly cited, and transparently authored helps Google's algorithms understand and trust your content, which in turn boosts its credibility and ranking potential.

Setting Google aside

While optimizing for Google's algorithms is important, it's equally crucial to focus on providing value to your audience. Notability and transparency are not just signals to search engines; they are key elements of building a trustworthy and reputable brand. By prioritizing these elements in your digital strategy, you can create content that resonates with your audience, builds trust, and ultimately drives engagement and conversions.

Also Read : Content Marketing in 2024: The Keys to Captivate Your Audience


E-E-A-T is a foundational concept in Google's quest to deliver credible and reliable information to users. However, by incorporating Notability and Transparency into this framework, you can further enhance your content's credibility and effectiveness. By understanding and implementing N-E-E-A-T-T, you not only optimize for search engines but also build a stronger, more trustworthy brand that stands out in the digital landscape.

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Rizwan Mohammed Yoosuf

Author | Head -Digital Marketing Strategist @ Kiyado Innovations