Unveiling the Power of Social Media KPIs: A Comprehensive Guid
29 Nov 2023 | 5 Mins Read
TABLE OF CONTENTS
What are the most important Social Media KPIs?
The most important Social Media KPIs will vary depending on your specific goals, but some of the most commonly tracked KPIs include:
Reach, Impressions, and Engagement Rate
- Reach: The quantity of distinct users who have viewed your material.
- Impressions: The quantity of times people have seen your content.
- Engagement rate: The proportion of users who have interacted with your material is known as the engagement rate.
Follower Growth, Share of Voice, and Website Traffic
- Follower growth: The number of new followers you have acquired.
- Social media share of voice: The percentage of online conversations about your brand that you dominate.
- Website traffic and conversion metrics: The number of visitors who have been directed to your website from your social media channels, and the number of desired actions (e.g., purchases or sign-ups) initiated through your social media efforts.
Brand Awareness and Sentiment Metrics
- Brand awareness and sentiment metrics: The frequency with which your brand is mentioned online, encompassing social media platforms, and the overall tone or emotion prevalent in online conversations about your brand.
How can I track my Social Media KPIs?
There are a number of different tools that you can use to track your Social Media KPIs. Some of the most popular ones include:
Google Analytics
A free tool that can be used to track website traffic from all sources, including social media.
Hootsuite and Buffer
Paid tools that can be used to track and manage social media accounts from multiple platforms, as well as schedule and publish social media posts.
What are some benchmarks for Social Media KPIs?
Social Media KPI benchmarks can vary depending on your industry and target audience. However, here are some general benchmarks for some of the most commonly tracked KPIs:
Reach Benchmarks
1-5% of followers
Impressions Benchmarks
10-30% of followers
Engagement Rate Benchmarks
1-5%
Follower Growth Benchmarks
0.5-2% per month
Website Traffic and Conversion Benchmarks
5-10% of total website traffic, 1-3% conversion rate from social media
How can I use Social Media KPIs to improve my social media marketing?
Social Media KPIs can be used to improve your social media marketing in a number of ways, including:
Identifying your target audience
By tracking who is interacting with your content, you can learn more about your target audience and tailor your content accordingly.
Improving your content
By tracking which types of content are performing well, you can focus on creating more of that type of content.
Increasing your social media ROI
By tracking your website traffic and conversions from social media, you can see how your social media efforts are contributing to your bottom line.
