Understanding Technical SEO

21 Nov 2023 | 3 Mins Read

TABLE OF CONTENTS

Understanding Technical SEO

What is Technical SEO?

Technical SEO is like the superhero cape for your website. It's the behind-the-scenes magic that helps Google understand and love your website. Think of it as the special language your website uses to chat with Google and become the coolest site in the digital town!

How important is SEO for a website?

Imagine your website as a lemonade stand. Technical SEO is like making sure your stand is super easy to find and visit. When people search for yummy lemonade, Google uses technical SEO to guide them straight to your stand. More visitors mean more lemonade sold, and that's great for your business!

Advantages of Technical SEO in Digital Marketing

  1. Smooth Ride for Google

    Technical SEO makes your website like a smooth road for Google. It helps Google easily read and understand what your site is about, making it more likely to show up when people search.

  2. Fast and Furious

    Imagine your website as a speedy race car. Technical SEO makes it super fast, and Google loves fast websites. The faster your website, the happier Google is, and the more visitors you get!

  3. No Broken Bridges

    Technical SEO fixes broken bridges on your website. It ensures that all the links work properly, making it easy for visitors to explore your site without any hiccups.

What is the difference between Technical SEO and On-Page SEO?

SEO is like making a big plan to make your website really popular. It's like being the captain of a ship and deciding how to make your ship stand out so that everyone wants to hop on board when they search for things on the internet. Now, imagine SEO as the big plan, and Technical SEO is like having a superhero friend who takes care of the small, important things that make your website Google's favorite.

It's like having a superhero sidekick who checks that all the links on your website work well, and it's super speedy when people visit. Technical SEO is the secret helper that makes sure your website is not just popular but also loved by Google because it works perfectly and is super fast. It's like having a superhero buddy to make your website the best on the internet playground!

What are Technical SEO tools?

Technical SEO tools are software applications that help website owners identify and fix technical issues that can impact their website's search engine optimization (SEO) performance. These tools can assist with a variety of tasks, including:

  • Website crawling and indexing
  • Website speed analysis
  • Mobile-friendliness testing
  • URL structure validation
  • XML sitemap creation and submission
  • Error detection and reporting
  • Technical SEO compliance assessment

Technical SEO Tools Examples:

  1. Google Search Console

    Think of it like a special Google tool to spy on how your website is doing, like a secret agent for your site!

  2. Screaming Frog SEO Spider

    A friendly spider that crawls your site for any issues.

  3. PageSpeed Insights

    This one is like a speedometer, just like the one in a cool race car. It checks how fast your website goes, making sure it's zooming like a rocket!

Conclusion

Using technical SEO tools can provide valuable insights into the technical aspects of your website and help you identify and address issues that could be hindering your search engine rankings. By optimizing your website for technical SEO, you can improve its crawlability, indexability, and overall SEO performance, leading to increased organic traffic and search engine visibility.

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Rizwan Mohammed Yoosuf

Author | Head -Digital Marketing Strategist @ Kiyado Innovations