Absent from the answers buyers trusted
A local contractor in Manchester could not break into the Google local map pack. They were relying heavily on paid directories and print advertising, which had diminishing returns.
The approachA focused local strategy
We optimized their Google Business Profile, integrated localized geo-targeted landing pages, built local citations, and ran a reviews optimization sequence targeting local customer trust indicators.
“Our phones are ringing off the hook since we partnered with Kiyado. We rank number one for every construction keyword in Manchester.”
Founder, Apex Builders Manchester
Cited, found, and chosen
Apex Builders captured the #1 spot in Manchester map packs for core terms, growing search-originated calls by 30% and local citations by 15+ listings.
Local search visibility
14%
68%
Direct monthly calls
42
118
Map rank for core terms
#12
#1
A Manchester contractor now leads both the local map and the AI Overview for its highest-value services.