How search and AI visibility actually work.

AI citation tracking is the process of monitoring when and where a brand’s website or digital content is referenced in AI-generated answers. It helps businesses measure citation frequency and quality, identify citation gaps, compare competitor visibility, and improve their presence in AI search. 

GEO measurement is the process of tracking how often and how accurately a brand appears in AI-generated answers and generative search experiences. It measures key signals such as brand mentions, AI citations, competitor visibility, brand accuracy, citation quality, AI-referred traffic, and conversions.