How search and AI visibility actually work.

AI citation tracking is the process of monitoring when and where a brand’s website or digital content is referenced in AI-generated answers. It helps businesses measure citation frequency and quality, identify citation gaps, compare competitor visibility, and improve their presence in AI search. 

A complete guide to understanding GEO, how it works, why it matters, and how your brand can become visible in AI-powered search and answer experiences.

GEO measurement is the process of tracking how often and how accurately a brand appears in AI-generated answers and generative search experiences. It measures key signals such as brand mentions, AI citations, competitor visibility, brand accuracy, citation quality, AI-referred traffic, and conversions.