Be the trip travellers find first — and the one AI recommends.
Travellers plan trips in Google and, increasingly, by asking AI assistants where to go and who to book with. Kiyado's SEO for travel companies wins you both — rankings for destination and booking searches, and citations inside ChatGPT, Gemini and Perplexity — so research turns into bookings.
How travellers plan trips has shifted
Travellers find destinations and book tours based on organic articles, local reviews, and AI itineraries.
Travel agents & brochures
- — Visiting a physical travel agency to browse catalog brochures
- — Booking predefined group tours from newspapers or magazines
- — Planning trips using only printed guidebook volumes
Dynamic search & AI itineraries
- → Travellers search "[destination] 5-day itinerary" and travel blog recommendations
- → They ask AI "what is the best boutique tour company for a wine tour in Tuscany?"
- → Operators with high-authority destination content and reviews win the direct bookings
What we do for travel companies
Six moves that put your brand in front of travellers ready to book — each maps to how travellers and AI engines actually plan trips.
Destination & Booking-Intent SEO
We rank you for the searches travellers use across the journey — destinations, experiences, "things to do", and booking terms — capturing demand at every stage, not just the bottom. Explore SEO →
Local SEO for Travel
Win "near me" and location searches, the Map Pack, and Google Business Profile visibility — essential for agencies, tour operators and hospitality with a physical presence. Explore Local SEO →
Destination & Experience Content
Destination guides, itineraries and experience pages that capture research-stage travellers and build the topical authority travel search rewards. See content services →
Technical SEO for Travel Sites
Fast, crawlable, mobile-first sites — image-heavy pages, booking flows, filters and large destination catalogues handled without hurting rankings. Explore Technical SEO →
AI Visibility (GEO)
Become the travel brand ChatGPT, Gemini and Perplexity name when travellers ask where to go or who to book with. Explore GEO →
International & Multi-Market SEO
Reach travellers in the countries and languages you sell to, with hreflang and localized content that ranks in each source market. > Built for how trips are booked. Travel search spans dreaming, planning and booking, across seasons and source markets. We build for that full journey — and to win direct bookings against the OTAs, not just traffic. Explore International SEO →
Travel businesses we tune strategies for
The traveller, the trip and the search behaviour differ across travel — so the keyword and content plan does too.
Travel Agencies
Independent and online agencies competing for direct bookings against the OTAs.
Tour Operators
Tour and activity companies selling experiences and packages to specific destinations.
Travel Agents
Individual and boutique agents building authority and local visibility.
DMCs & Inbound
Destination management companies targeting international source markets.
Hospitality & Stays
Hotels, resorts and rentals capturing destination and "near me" demand.
Tourism & Experiences
Attractions, tourism boards and experience providers driving discovery.
Outcomes a travel company can expect
Representative results from SEO and AI-visibility work for travel clients.
Direct bookings
Rankings that send travellers to your site, not an aggregator's.
Destination
Top visibility for the destinations and experiences you sell.
+AI
Cited by ChatGPT, Gemini and Perplexity when travellers ask where to book.
This is what being recommended looks like
When a traveller asks an AI engine where to book, the goal is simple: your brand is in the answer, with the authority signals to back it up.
See results →From invisible to fully booked — how it works
Discovery & audit
We map your destinations, source markets, the trip terms travellers search, and your current Google and AI visibility.
Strategy
A prioritised roadmap across destination SEO, local, content, technical and GEO — sequenced by booking impact and season.
Execution
We build the destination pages, guides, schema and citations that win booking-intent rankings and AI mentions.
Monitor & refine
We track bookings and citation share, and double down on the destinations and markets that convert.
Where travel search fits in
Frequently asked questions
Why do travel companies need SEO?
Travel is highly search-driven — a trip almost always starts with a search — but it's dominated by OTAs and aggregators with big budgets. SEO is how independent travel companies win direct bookings instead of paying commission on every sale, capturing travellers at the research stage and keeping them on your own site through to booking. AI assistants are now part of that research too, so being cited there matters.
Which travel businesses do you work with?
We work with travel agencies, tour and activity operators, individual travel agents, destination management companies, hotels and accommodation providers, and tourism and experience brands. Each gets its own keyword and content strategy rather than a generic template, because the traveller and the trip differ by business.
How does local SEO help a travel business?
For agencies, operators and hospitality with a physical presence, local SEO wins "near me" searches, the Google Map Pack and Business Profile visibility — putting you in front of travellers searching in or for your location. It's often one of the highest-return channels for travel businesses that serve specific destinations or origin cities.
What keywords should a travel company target?
The best travel keywords span the journey: destination and experience terms ("things to do in [place]", "[destination] tours"), booking-intent terms, seasonal and package searches, and "near me" queries. We research the exact terms your travellers use at each stage and prioritise those that lead to bookings, not just traffic.
Can SEO help us compete with big OTAs and booking sites?
Yes. You won't outspend the OTAs, but you can out-specialise them. Deep destination content, genuine expertise, strong reviews and a fast, well-structured site let you rank for the specific trips and experiences you sell — and win the direct booking rather than paying commission on it.
Do you handle international and multi-market travel SEO?
Yes. Many travel brands sell to travellers in multiple countries and languages. We use hreflang, geo-targeting and localized content so you rank in each source market you sell to, rather than competing against your own pages. See our International SEO service.
Get started — free travel SEO audit
**Eyebrow:** Get started **H2:** See where your travel brand ranks — and where AI sends the bookings. **Body:** Book a no-obligation consultation and we'll run a complimentary search & AI-visibility audit for your travel business.
- ✓ obligation consultation and we'll run a complimentary search & AI-visibility audit for your travel business.
- ✓ See where you rank (and where OTAs win) for destination & booking terms
- ✓ Find out whether AI engines recommend your brand at all
We reply within one business day. Your details stay private.