Get your products found — and bought — before the competition.
Kiyado is an e-commerce SEO agency that gets your product and category pages ranking for the searches that actually convert — so your store grows on organic traffic, not just ad spend.
What we do — a complete e-commerce SEO program
Every capability below maps to how shoppers actually search and buy — and each links to where you can go deeper.
E-commerce SEO Audit
We audit your whole store — technical health, product and category pages, site structure and indexation — to find what's blocking rankings and sales across the catalogue, not one page at a time.
Product Page Optimisation
We optimise titles, descriptions, schema and images so product pages rank for buying-intent searches and win the rich results that drive clicks.
Category & Collection SEO
Category pages are your highest-value real estate. We structure and optimise them to rank for broad, high-volume shopping terms that products alone can't capture.
Technical SEO for Stores
Crawl budget, faceted navigation, duplicate content, site speed and Core Web Vitals — the technical issues that quietly suppress large catalogues.
Content & Buyer Research
Buying guides, comparisons and how-to content that capture shoppers earlier in the journey and feed them into your product pages.
Tracking & Revenue Reporting
Rankings, organic traffic and — crucially — revenue from organic, so SEO ties to sales rather than vanity metrics. > AI search is shopping too. More buyers now research purchases through AI answer engines. Ask us about AI SEO for e-commerce — getting your store recommended inside ChatGPT, Gemini and Google AI Overviews.
AI SEO for e-commerceHow e-commerce SEO works — our process
Discovery & audit
We benchmark your store's technical health, rankings and organic revenue against competitors.
Strategy & roadmap
A prioritised e-commerce SEO strategy sequenced by revenue impact — the pages and fixes that move sales first.
Execution
We optimise products, categories and site architecture, and fix the technical issues holding the catalogue back.
Measure & scale
We track rankings and organic revenue, then expand into new categories, content and search surfaces.
E-commerce SEO vs traditional SEO
They share fundamentals, but online stores change what matters most.
| E-commerce SEO | Traditional SEO | |
|---|---|---|
| **Key pages** | Product & category/collection pages | Blog posts, service and landing pages |
| **Main challenges** | Scale, duplicate variants, faceted navigation | Content quality and backlinks |
| **Schema focus** | Product, Offer, Review, breadcrumb markup | Article, FAQ, organisation markup |
| **Success metric** | Organic revenue and conversions | Traffic and rankings |
| **Intent** | Transactional / shopping | Often informational |
The takeaway: e-commerce SEO adds product-level optimisation, catalogue-scale technical work and revenue-focused measurement. Pair it with our core [SEO service](/services/search-engine-optimization) for content and our [international SEO](/services/international-seo) service to sell across borders.
Who e-commerce SEO is for
Designed for ambitious growth teams and category leaders who demand measurable business outcomes.
Why choose Kiyado as your e-commerce SEO agency
We operate as a direct extension of your team with senior search counsel.
Revenue-first
We prioritise the pages and fixes that move sales, and report on organic revenue — not just rankings.
Catalogue-scale technical depth
Faceted navigation, crawl budget, variants and site speed handled properly across thousands of pages.
Platform-agnostic
Shopify, WooCommerce, Magento, BigCommerce or headless — we work with your stack, not against it.
Full-funnel
From high-intent product terms to research-stage content, and into AI search — we cover the whole shopping journey.
Explore where e-commerce SEO fits
Frequently asked questions
What is e-commerce SEO?
E-commerce SEO is the practice of optimizing an online store — product pages, category pages, site architecture and technical setup — so it ranks for high-intent shopping searches and turns organic visitors into buyers. It focuses on the pages and technical details specific to online stores, with success measured in revenue rather than just traffic.
How is e-commerce SEO different from regular SEO?
Regular SEO usually centres on content pages and backlinks. E-commerce SEO adds product and category optimization, product and review schema, and technical work specific to stores — like handling faceted navigation, duplicate variants and large catalogues. Because shopping searches sit close to purchase, e-commerce SEO is prioritized by revenue impact, not just rankings.
Why do category pages matter so much for e-commerce SEO?
For competitive, high-volume shopping terms, well-structured category and collection pages usually outrank individual product pages. They can target broad head terms that a single product can't, which makes category architecture one of the biggest levers for organic growth in e-commerce.
What should an e-commerce SEO strategy include?
A strong strategy covers clean site architecture and internal linking, optimized product and category pages, product and review schema, fast load times and Core Web Vitals, correct handling of variants and faceted navigation, and supporting content that captures research-stage buyers — all prioritized by revenue impact.
Which platforms do you work with?
We're platform-agnostic and work across Shopify, WooCommerce, Magento, BigCommerce and headless setups. We tailor technical fixes to your platform's specific SEO quirks rather than applying a one-size-fits-all approach.
Can e-commerce SEO reduce my reliance on paid ads?
Yes. By ranking for the high-intent searches you currently pay for, e-commerce SEO builds a compounding source of organic revenue that lowers your cost of acquisition over time, so you depend less on ad spend to drive sales.
Do you optimize for AI shopping searches too?
Yes. More buyers research purchases through AI answer engines like ChatGPT, Gemini and Google AI Overviews. We can extend your e-commerce SEO into AI search so your store gets recommended at the moment shoppers ask, through our generative engine optimization service.
How long does e-commerce SEO take to show results?
Technical fixes and product optimizations can lift performance within weeks. Competitive category and head-term rankings typically build over four to eight months as authority, content and site health mature — and because the intent converts, gains show up in revenue.
See where your store is leaving sales on the table — free.
Book a no-obligation consultation and we'll run a complimentary e-commerce SEO audit on your store.
- ✓ obligation consultation and we'll run a complimentary e-commerce SEO audit on your store.
- ✓ See the technical and product-page issues costing you organic sales
- ✓ Get a prioritised, revenue-focused view of your biggest opportunities
We reply within one business day. Your details stay private.