Redesign your site for conversions — without losing your search rankings.
Kiyado is a website redesign company that rebuilds your site around results — a modern UX/UI overhaul, conversion-focused design, and platform migrations that protect and grow the SEO you've already earned.
What we do — a redesign built on strategy, not just visuals
Every capability below maps to what actually makes a redesign succeed — and each links to where you can go deeper.
Website Redesign Audit & Strategy
We start with a full audit of your current site — traffic, rankings, UX, conversions and technical health — so the redesign is driven by data and a clear strategy, not guesswork.
UX/UI Overhaul
A complete overhaul of how your site looks and works — modern visual design paired with intuitive user journeys that guide visitors toward action.
CRO-Focused Design
Every page designed around conversion — clear calls to action, friction removed, and layouts shaped by how visitors actually behave, so more traffic turns into leads and sales.
SEO Migration & Preservation
This is where most redesigns fail. We map every URL, plan redirects, preserve high-performing content and migrate technical SEO — so you keep the rankings and traffic you've earned.
Content & Messaging
We refine your messaging and content structure so the new site communicates clearly and ranks — not just looks good on launch day.
Launch & Post-Launch Monitoring
We manage a careful launch and watch rankings, traffic and conversions closely afterward, fixing anything that moves the wrong way. > The redesign–SEO trap. Most website redesigns lose rankings because SEO is an afterthought — new URLs, missing redirects and stripped content quietly erase years of search equity. We build SEO into the redesign from day one, so you launch stronger, not weaker.
SEOOur website redesign process
Discover & audit
We benchmark your current site's performance, rankings and UX, and define goals for the redesign.
Strategy & plan
We create the redesign strategy and plan: sitemap, URL structure, content map and SEO migration approach.
Design & content
We deliver the UX/UI overhaul and CRO-focused design, and refine content and messaging around your goals.
Build & migrate
We develop the new site, implement redirects, and migrate SEO carefully.
Launch & optimise
We launch, monitor rankings and conversions, and refine based on real data.
Website redesign vs building a new website
They overlap, but they solve different problems.
| Website Redesign | New Website Build | |
|---|---|---|
| **Starting point** | An existing site with traffic & rankings | A blank slate |
| **Biggest priority** | Preserving SEO equity while improving UX | Establishing a foundation from scratch |
| **Key risk** | Losing rankings in redesign or migration | Slow start with no existing authority |
| **Best for** | Established sites that underperform | New businesses or brand-new ventures |
| **SEO approach** | Migrate & preserve, then grow | Build for SEO from the ground up |
The takeaway: if you already have traffic and rankings, a redesign should protect that equity first. Starting fresh instead? See our [website design and development service](/services/website-design-development). Pair either with our [SEO service](/services/search-engine-optimization) to grow after launch, and [GEO](/services/generative-engine-optimization) to stay visible in AI search.
Who our website redesign services are for
Designed for ambitious growth teams and category leaders who demand measurable business outcomes.
Why choose Kiyado for your website redesign
We operate as a direct extension of your team with senior search counsel.
SEO-first, always
We're a search company that redesigns — so protecting and growing your rankings is built into the process and every migration, not bolted on.
Conversion-focused
Our CRO-focused design ties every page to leads, sales or the goals that matter to your business.
Zero-loss migrations
Careful URL mapping, redirects and content preservation mean you launch without the traffic drop that sinks most redesigns.
Strategy before pixels
Every redesign starts with data and a plan, so the new site is built to perform — not just to look modern.
Explore where a redesign fits
Frequently asked questions
What is a website redesign?
A website redesign is a strategic rebuild of your site's design, structure, content and technical foundation, done to improve user experience, conversions and performance. A good redesign also preserves the search rankings and traffic you've already earned, rather than starting your SEO from scratch.
Will a website redesign hurt my SEO?
It can — and most do — if SEO isn't planned in from the start. When URLs change without redirects, content is stripped, or technical SEO is ignored, rankings and traffic drop after launch. Our approach maps every URL, plans redirects and preserves high-performing content, so you keep your rankings and often grow them.
What does a UX/UI overhaul involve?
A UX/UI overhaul rebuilds both how your site works and how it looks. The UX side maps user journeys, simplifies navigation and removes friction so visitors reach their goals easily; the UI side delivers a modern, on-brand, accessible interface that works on every device. Together they make the site easier to use — which improves both conversions and rankings.
How does CRO-focused design increase conversions?
Conversion rate optimization (CRO) design uses analytics and user behaviour to find where visitors drop off, then reshapes pages to fix it — clearer calls to action, simpler forms, less friction and stronger paths to action. The result is that the same traffic produces more leads and sales, so your redesign is judged on outcomes, not just looks.
Can you migrate my site to a new platform without losing rankings?
Yes — this is core to what we do. We map every existing URL to its new destination, implement redirects, preserve high-performing content, metadata and structured data, and monitor closely after launch. Whether you're moving to or from WordPress, Shopify, Webflow, Magento or headless, we plan the migration around protecting your SEO equity.
What does the website redesign process look like?
Our process runs in five phases: discover and audit your current site, define strategy and a plan (sitemap, URL structure, content map and SEO migration), deliver the UX/UI overhaul and CRO-focused design, build the site and migrate SEO with redirects, then launch and optimize based on real performance data.
How long does a website redesign take?
Most redesigns take between six and twelve weeks depending on size, complexity and content needs. Larger sites with big migrations or custom functionality take longer. We scope a realistic timeline after the initial audit.
Do you redesign sites on our existing platform?
Yes. We're platform-agnostic and work across WordPress, Shopify, Webflow and other systems. We'll recommend staying or migrating based on what best serves your goals, team and budget.
See what your redesign could gain — and what it risks losing — free.
Book a no-obligation consultation and we'll run a complimentary website redesign audit on your current site.
- ✓ obligation consultation and we'll run a complimentary website redesign audit on your current site.
- ✓ See where your current site is losing leads and rankings
- ✓ Get a clear view of the SEO equity a redesign or migration must protect
We reply within one business day. Your details stay private.