Absent from the answers buyers trusted
Dublin Garments suffered from a flatlining organic footprint due to index bloat, duplicate category pages, and weak product page semantic structures. They had zero visibility in new AI search features.
The approachA focused local strategy
We pruned 40% of low-performing index pages, consolidated category listings into a highly cohesive hub-and-spoke system, and deployed structured schema markup to clarify product availability and pricing attributes to crawlers.
Cited, found, and chosen
Organic sessions increased by 212% within six months, converting at 2.4x the previous rate and maintaining page 1 visibility for high-intent fashion search terms.